bodyform on social
Bodyform is an award-winning sanitary product brand that smashes taboos, raises awareness and encourages creativity - known best for raising awareness of a wide range of menstrual phases such as first periods, last periods, pregnancy, infertility, etc. (#wombstories, 2020), celebrating vulvas and body positivity (Viva La Vulva, 2019), and breaking harmful societal taboos around menstruation (Blood Normal, 2018).
Bodyform is a flagship brand at Media Bounty and I pride my ability for being on-the-ground daily, embodying the brand and actively tackling the stigma that surrounds menstrual hygiene and the female anatomy. I currently manage all UK channels, and my day-to-day role involves developing copy for use on social and also for campaigns. I am actively engaging with and building a rapport with the online community, which means being personable and identifying opportunities for light-hearted engagement and building positive sentiment. After working on the brand for over a year, I built a strong relationship with the Brand Manager who granted me the autonomy to respond to all comments and messages with my own recommendations and suggestions. My community management responses are consistently recognised as not only engaging, but brave.
Examples of my post copy can be found below.
Click the buttons below to view Bodyform UK's social channels