intimawear by Bodyform™
As a big player in the period industry, Bodyform launched new period pants to their portfolio as a sustainable fashion piece, giving customers the freedom of wearing nothing extra when menstruating.
I was briefed to develop a content and messaging strategy for the UK social channels, as well as a community management plan. Localised media buying and audience segmentation is planned across social, testing new audiences. As part of the influencer programme, we also managed earned influencers and content creation, as well as driving advocacy with ratings and reviews.
Scroll down to see example social copy in-situ.
