VIVA LA VULVA
Bodyform launched their Viva La Vulva campaign in 2019.
It was really important that we nailed the tone of voice across all-things-social, with an ear to the ground to understand the sentiment of the responses to the campaign and any questions or concerns anybody had.
Below are some examples of my responses throughout the campaign period. These were recognised as 'pushing boundaries' while increasing engagement and most importantly driving conversation around the campaign.
