#wombstories
Bodyform is a brand that smashes taboos, raises awareness and encourages creativity. In July 2020, this year, we launched #wombstories across social – a campaign which celebrates and encompasses the wide range of menstrual phases we can go through in a lifetime i.e. first periods, post-pregnancy periods, menopause, endometriosis, PCOS, no periods, period sex, IVF treatment etc.
My role was to develop a content and messaging strategy for #wombstories, as well as managing influencer support and producing content to support the launch, and on top of this, ongoing community management.
