FLO HEALTH:
"Safe" SEX ADS
As the no. 1 women's health app with over 350 million downloads, Flo is expanding its offering with expert sex tips. Unfortunately, the platforms we advertise on are "HOT" on explicit language. In other words, sex is a no-go for paid ads.
I was briefed to develop new, implicit messaging to overcome this obstacle — relying on playful language, innuendos, and customer understanding/subjectivity. Below are some examples of my copy, visualised by the design team.
