PLENTY on social
Underneath company Essity, Plenty kitchen roll is "Wettable, Wringable & Scrubbable" and 40% more absorbent. The brand recently introduced their latest product innovation: NEW Power-X structure which keeps the sheets strong and intact even when wet. "Great for tougher tasks all around the home. Whether you're mopping, wetting, polishing, shining, cooking or cleaning, Plenty's superior performance is perfect for every task around the home."
Plenty has maintained it’s No.1 position and is currently the fastest growing brand across all time periods, strengthening the share gap to next nearest competitor. In October 2020, Plenty was labelled the 'fastest-growing brand' with total category RSV at £32.3m. With Covid-19 arriving in the UK at the beginning of 2020, this induced mass panic stockpiling across the country - causing a dramatic sales uplift. In 2021, following 10+ years of a successful partnership with Juan Sheet, Plenty launched a new comms platform ‘Love Is Messy’. We were briefed to highlight Plenty’s superiority and versatility in a more relevant and engaging way, utilising real life scenarios and the humour and love that is inherent in them.
My role involves engaging with the online community, executing a level of reactive responding across social and identifying opportunities for being playful with tone. I can adapt to respond to comments and messages with autonomy. On Facebook, I once spoke as the brand mascot 'Juan Sheet', so I was constantly switching between two separate entities: the brand TOV and Juan's TOV (prior to Plenty's comms migration and separation from Juan Sheet).
I was also personally mentioned by the UK Brand Manager in a recent Client Partnership Survey run by Media Bounty:
"Charlotte has been really proactive."
- Plenty Brand Manager, Client Partnership Survey
Click the buttons below to view my social copy in-situ on Plenty UK's social channels (March 2019 - present).