To hero Hendrick’s Gin and their renowned cucumber-infused Hendrick’s and Tonic, we launched a delightfully peculiar social campaign around World Cucumber Day, led by an innovative, automated messenger bot named ‘The Cucumber Exchange’.
The ingenious exchange allowed gin fans to interact with the bot through fun, brain-puzzling “Cucunundrums” and receive a token granting the beholder a Hendrick’s and Tonic in exchange for a cucumber at over 500 participating bars.
